This course offers an opportunity to, in a practical format, learn about how you can apply user psychology and behavioral economics. Among many insights, you will learn the scientific basis for human decision making, what motivates users to take action and what makes habits form. 

Habits make up a huge proportion of our daily lives and once formed, they become such second nature that breaking or changing them can be near impossible.I will share exclusive insights about the Habit Canvas, a tool to help you plan, implement, and track new habits, all on one page. I’m excited to share this with you all as it’s been a passion project of mine for a long time. Every component of the Habit Canvas is based on behavioural science research, and it’s now gone through several rounds of iterations and user testing.

This course provides a new lens to user experience and research by helping you learn how to use behavioral design for good and increase the value that you provide to your users/customers by better understanding them. 

Whatever good you want to accomplish in the world, in the end, you must understand how to change behavior. This is your chance to learn how and become an invaluable member of any team and to take your business to the next level. This is for anyone who wants to create products and services that change the world for the better.