Due to the COVID-19 situation in Thailand, this course will be held online.

4 modules

Product Management: Building and Launching Tech Products People Love

Online Streaming

2 – 23 May 2020

4 weeks | Saturday
(Except Sunday May 10)

Status: Available

Course Overview

Do you know that most startups or innovative initiatives fail not for a lack of great ideas, but for bad execution in bringing their ideas to life? 

This course prepares you for the real journey of making a technology-based product idea into a reality.  

This course is about bringing up a new technology-based product, launching it into the market, and steering it toward success. What you need is a proven discipline of executional excellence that also allows you to continue to innovate.

You will learn to become a great product leader (a.k.a., product manager), a role that is a reincarnation of the spirit of the early-stage entrepreneur in the more structured form that can collaborate at scale in large organizations. The role was recently invented by the companies where technology is the driver – as opposed to a support function – of the businesses, enabling such companies to overcome traditional barriers, attain agility, scale, and drive transformation in their industries.  A product manager is the CEO of the product, with the ultimate responsibility for the success of the product, doing everything from strategizing, managing the design and development, managing related operations, shipping, and even some marketing.

As a discipline, product management integrates the essence of innovation and execution into a coherent practice, that which all thriving startups have learned to do well, and which has become best practice in the modern corporate world where innovation and agility are a competitive advantage.  It encompasses both strategy and operations, as well as spanning from leadership to technicalities.

Whether you’re a corporate intrapreneur or a startup founder, the skills you will learn in this course will equip you to innovate more fiercely, execute more productively, and collaborate more effectively to make a real impact to the world through products that not only deliver real benefits but also win the hearts and minds of users.

The product you ultimately ship sums up the myriad decisions you have made to shape it.  If you want to feel the joy of knowing that your product makes people’s lives better, this course is for you.

At the end of the course, participants will know:

  • What makes a great product
  • The evolving role and responsibility of a product manager, including the latest role of Behavioural Product Manager (BPM), and the kind you are going to be
  • The patterns and dynamics of product development and go-to-market management in entrepreneurial and competitive environments
  • How to uncover opportunities by understanding users
  • Anatomy of a product, product-market fit, and how to achieve it
  • Elements of User Experience, usability, and Behavioral Design
  • Prototyping and agile experimentation for product features
  • Elements of product strategy: crafting product vision and differentiation
  • How to create an effective product roadmap, cut feature sets, and MVP
  • Measuring success for your product with relevant metrics and OKRs
  • How to create culture and rhythm for collaboration across the organization with roadmapping
  • Processes and dynamics in an agile technology team, including how to prioritize your backlog
  • Sources of uncertainties and how to deal with them
  • Product Marketing: how to get users to start and keep using your product

Core Instructors

Choedpong "O"

Khannabha

Managing Director at Frontier Innovation Co. Ltd., Former Product Director at Kaidee

O was a Program Manager at Microsoft in Redmond, WA, USA; a Product Director at Kaidee.com, Bangkok, Thailand; and a tech startup entrepreneur at Phuket Application Co. Ltd., Phuket, Thailand.

With a background in software engineering, O has worked as a full-stack software engineer at a venture-funded US-based startup, before stepping into a career in product management.  The journey has been that of both professional and personal growth.  He applies, for example, roadmapping not only for the products he manages but also for his life.  While O grounds himself in the science in product management, he believes it is also an art, emphasizing as equally important the softer sides: design, psychology, and leadership.

Creating a new product and bringing it to market may sound like business as usual to some, but O believes that it is also an act of evolutionary significance, as it literally advances our civilization by a step, however big or small that may be.  Humans have always lived in the world of the products we created — a hunting spear, a skyscraper, an iPhone; in fact, these products also shape the world we see and experience. O’s first realization of this was when he was a boy on his dentist’s reclined chair, where he could not help but ask himself how painful it would have been without the right tools in the right place at the right time.  It is with this perspective, along with many other lenses, that O creates this course in product management so that we can make one another’s lives better through great products, particularly technology-based product.

O is passionate about innovation, technology, and strategy.  He is a former analyst for McKinsey & Company, a software engineer named inventor on a U.S. patent, and a graduate of the Stanford D.School.  His sweet spots lie in the intersection between technology and humanity and include user experience, futures thinking, computing, psychology, and system design.

Since his last startup, O has been helping global companies as well as startups strategize, design, and build technology-based products, scale them, as well as coaching their product teamsO studied Computer Science at Grinnell College, IA, USA; and Management Science & Engineering at Stanford University, CA, USA.

Become a Tech Product Manager

Fully Certified Program by
Thammasat University

Who should attend​

Corporate intrapreneurs

aspiring to build promising ideas into commercial product successfully

Software developers and engineers

wanting to round out to business and design aspects

IT professionals

seeking to augment project management skills with more business and design aspects

Design professionals

looking to round out to strategy and business aspects

People in junior Product Management roles

aspiring to take on more responsibilities

Executives

seeking understanding about structuring product management practice in their organizations

Why You’ll Love Learning Here​

HANDS-ON

Interactive & intimate classes with direct feedback from instructors

REAL CASE STUDIES

Solve real-world problems that are directly applicable to your work

EXPERT INSTRUCTORS

Taught by real professionals in the field & university academics

NETWORKING OPPORTUNITY

Make life-long connections with like-minded professionals

CONVENIENT TIME & PLACE

All workshops are either on weekends evening or weekday in central Bangkok

Module 1

Saturday, 2nd May 2020

The fun and challenges of managing technology-based product

Learners will discover:

  • What makes a great product;
  • The role of a product manager and the kind you are going to be;
  • The responsibility of the product function;
  • Your team and the product you will be working on;
  • Patterns in market adoption of technology-based products;
  • The dynamics of product development and go-to-market management in entrepreneurial and competitive environments.

Instructor

Choedpong "O" Khannabha

Managing Director at Frontier Innovation Co. Ltd., Former Product Director at Kaidee

Module 2

Sunday*, 10th May 2020

Foundation of a product-market fit

Learners will discover:

  • How to uncover opportunities by understanding users;
  • Anatomy of a product, product-market fit and how to achieve it;
  • Elements of strategy in product management;
  • UX: Usability, Behavioral Design;
  • How to craft a product vision;
  • How to differentiate your product.
  • The new role of Behavioural Product Manager (BPM)

Instructor

Choedpong "O" Khannabha

Managing Director at Frontier Innovation Co. Ltd., Former Product Director at Kaidee

Module 3

Saturday, 16th May 2020

Integrating execution and innovation

Learners will discover:

  • What does success mean for your product and how to measure it – metrics / OKRs?
  • How to create an effective product roadmap?
  • How to set goals to achieve your product vision? 
  • How to cut feature sets, and what is MVP?
  • Prototyping: the art and science of agile experimentation

Instructor

Choedpong "O" Khannabha

Managing Director at Frontier Innovation Co. Ltd., Former Product Director at Kaidee

Module 4

Saturday, 23rd May 2020

Leading your product team under uncertainties

Learners will discover:

  • Process and dynamics in an agile technology team 
  • How to prioritize your backlog?
  • Sources of uncertainties and how to deal with them
  • Dynamics in a product-first organization
  • How to create culture and rhythm for collaboration across the organization with roadmapping?
  • Product Marketing: how to get users to start and keep using your product?

Instructor

Choedpong "O" Khannabha

Managing Director at Frontier Innovation Co. Ltd., Former Product Director at Kaidee

Putting theory into practice

Ready to become a
Tech Product Manager?

15,000 THB​

Application will be closed on 26th April

Are you applying as a company?

2

colleagues

27,000 THB

a person

3

colleagues

25,500 THB

a person

4+

colleagues

24,000 THB

a person

Confirmed Participants