6 modules

Business Design:
Fueling Your Innovation Engine from an Idea to a Business Model

Online: Batch 1

13 Mar – 3 Apr 2021

4 Weeks (Sat)

15,000 THB

Course Overview

หลักสูตร Business Design: Fueling Your Innovation Engine from an idea to a Business Model เป็นหลักสูตรสำหรับผู้ที่สนใจแนวคิดการออกแบบธุรกิจและต้องการลองหาวิธีใหม่ในการวิเคราะห์โมเดลธุรกิจ การมองหาความต้องการใหม่ในท้องตลาดเพื่อนำมาสู่ไอเดียธุรกิจและโมเดลที่น่าสนใจพร้อมกับการวางแผนเพื่อการลดความเสี่ยงในการดำเนินธุรกิจผ่านการทดลองและวิเคราะห์อย่างละเอียด

  • Module 1 :  Introduction to Innovation Cycle and Business Design
  • Module 2 : Finding Your Value Proposition for Current & Future Customers
  • Module 3 : Finding the Right Market for Your Offerings
  • Module 4 : Designing Your Digital Advantage 
  • Module 5 : Finding the Platform in Your Business
  • Module 6 : Business Model Design Sprint

At the end of the course, participants
will know:

หลังจากจบหลักสูตรนี้ผู้เรียนจะสามารถ: 

·   เข้าใจบทบาทและความสำคัญของการออกแบบและการวางแผนโมเดลธุรกิจ

·   วิเคราะห์โมเดลธุรกิจ เพื่อหาช่องทางการพัฒนาโมเดลใหม่ๆ

·   วางแผนโมเดลธุรกิจที่เน้นการลดความเสี่ยงของไอเดียและการทดลองกับกลุ่มเป้าหมายเพื่อนำไปสู่โมเดลธุรกิจที่ยั่งยื่น

·   กำหนดคุณค่าของธุรกิจที่จะมอบให้กลุ่มเป้าหมาย (Value Proposition) และวางแผนหลากหลายมิติของโมเดลธุรกิจ

·   นำเสนอโมเดลธุรกิจที่ลดความเสี่ยงของไอเดียใหม่ให้กับผู้มีส่วนได้ส่วนเสียเพื่อการพัฒนาต่อไป   

·   เข้าใจถึงความสัมพันธ์ระหว่างความต้องการที่แท้จริงของลูกค้าและคุณค่าของธุรกิจที่มอบให้กับกลุ่มเป้าหมาย

·   เข้าใจบทบาทของ Digital Transformation และผลกระทบในด้านการวางแผนโมเดลธุรกิจแบบดิจิทัล(Digital Business Model) เพื่อสร้างจุดแข็งทางการแข่งขัน

·   รู้จักการนำแนวคิดทางด้าน Digital Architecture และ API (Application based programming approach) หรือวิธีการเรียกใช้โปรแกรมมาเป็นแนวคิดทางการบริหาร พัฒนาผลิตภัณฑ์ และ โมเดลธุรกิจดิจิทัล

·   ใช้หลักการวัดผลที่เน้นความเข้าใจของกลุ่มเป้าหมายเพื่อวัดผลความสำเร็จของผลิตภัณฑ์ และโมเดลธุรกิจเพื่อเป็นแนวทางประกอบการตัดสินในการพัฒนาต่อไป

·   การหาความเหมาะสมระหว่างผลิตภัณฑ์หรือบริการ และความต้องการของตลาด (Product Market Fit) โดยใช้การทดลองต้นแบบ การเรียนรู้จากการทดลอง และการวัดผลอย่างต่อเนื่องเพื่อประกอบการตัดสินใจพัฒนาผลิตภัณฑ์ และโมเดลธุรกิจ                      

Core Instructors

Asan

Suwanarit

Dean of Thammasat’s Faculty of Architecture and Planning, Founder of Design, Business, and Technology Management Program

Asan Suwanarit is Dean of Thammasat’s Faculty of Architecture and Planning, Founder of Design, Business, and Technology Management Program also he is a lecturer in Landscape Architecture. Previously,  Asan was both senior and junior of Landscape Architect at Tierra Design in Singapore as well as be a  Landscape Architect at Latz and Partner in Germany. His specializations are landscape planning, ecological framework in landscape planning and design as well as sustainability.

Puttaporn

Saengratanade

Co-founder at TechBerry, Director of board at Thammasat Design School

Puttaporn Saengratande is the Co-founder of the software development agency Techberry Company Limited, and regularly advises companies in Banking, Financial Services, and Insurance on Digital Transformation and Digital Solution Design. Besides his consulting work, Puttaporn is the Director of board at Thammasat Design School, and Guest Lecturer at the Master’s Program in Design, Business,& Technology Management (DBTM). Previously, Puttaporn was a member of both the innovation and marketing committee at Siam Cement Group (SCG) to promote an innovation culture, and Marketing Director of SCG Paper. During his time at SCG, he successfully launched new products, including Idea Copy Paper, Food Packaging, Food Paper, and Specialty papers. Puttaporn holds a BSc in Computer Engineering from King Mongkut’s Institute of Technology Ladkrabang, as well as an MBA from MIT, Sloan School of Management. He has also participated in training programs including the Leadership Development Program, Columbia University and the Management Development Program, Wharton School. 

Surapit

Promsit

Executive Director & Chairman of the Board, Thammasat Institute of Continuing Education & Human Resources

Surapit Promsit is an Executive Director & Chairman of the Board, Thammasat Institute of Continuing Education & Human Resources, a full-time faculty member at the Faculty of Architecture and Planning, Thammasat University, where he oversee and teach business courses at the Design, Business and Technology Management (DBTM) program.  He’s also a visiting Lecturer, Yangon University of Economics. In addition to teaching,  he is member of the  Executive Committee, Personnel Management Association of Thailand. He is specialised  in Human Resources Management and Development, Organization Development, Strategic Management and Innovation, Leadership, with a regional focus on ASEAN.



Varis

Niwatsakul

Studio Lead, Design Analyst PLASTARC (New York), Founder and Director of Research User-Friendly (Bangkok), Stanford University Graduate Design Program Alumni

Varis Niwatsakul is a user experience designer and a human-centered design advocate experienced in designing creative business models and ecosystems. Drawing on his architecture background and innovation science research and study at Stanford’s Hasso Plattner Institute of Design (aka the d.school), his practice is rooted in the rigorous unpacking and synthesizing of complex business and ever shifting customer landscape into meaningful and actionable insights that inform results-driven interventions. Varis worked as an architect, a strategic planner in branding and advertising, and an interaction designer before joining PLASTARC in New York as a design analyst and Studio Lead respectively.  He has recently started a small research and evidence based design practice called User-Friendly aiming at helping organizations thrive and innovate.

Supavadee

Tantiyanon

Chief of Government Affairs, Marketing Association of Thailand ,
Member of the Strategic Committee, Health and Wellness Sector, Thai Chamber of Commerce ,
Board of Directors, Malee Group Plc. ,
Founder, experience Matters Co.,Ltd.

Schedule

Become a Certified
Business Designer

Fully Certified Program by
Thammasat University

Who should attend​

Aspiring entrepreneurs

who want to turn their passion for new businesses from ideas to a well-vetted business model.

SME owners and operators

who want to strengthen their existing businesses and deliver new values to current and future customers.

Business development manager professionals

who want to find the right market for their offerings.

Marketing professionals

who want to capture new values, develop and communicate key value proposition to their current and future customers.

Why You’ll Love Learning Here​

HANDS-ON

Interactive & intimate classes with direct feedback from instructors

REAL CASE STUDIES

Solve real-world problems that are directly applicable to your work

EXPERT INSTRUCTORS

Taught by real professionals in the field & university academics

NETWORKING OPPORTUNITY

Make life-long connections with like-minded professionals

CONVENIENT TIME & PLACE

All workshops are either on weekends evening or weekday in central Bangkok

What Our Students Shared

Module 1

Saturday, 13th March 2021

9.00 - 12.00 (3 hrs)

Introduction to Innovation Cycle and Business Design การใช้ Design Thinking เพื่อการออกแบบธุรกิจและสร้างนวัตกรรม

Learners will discover: 

  • Design impact on business (good design is good business) ความสัมพันธ์ระหว่างการออกแบบและผลตอบรับทางธุรกิจ: Introduction on design thinking and its impacts on business outcomes.
  • Creative confidence (ความมั่นใจเชิงความคิดสร้างสรรค์): how to increase you and your team creative capacity and confidence in order to deliver superior results.
  • Design management: how to manage knowledge workers to fuel innovation from start to finish.
  • Innovation cycle (from imagination to entrepreneurship): how to foster innovation from imagination to creativity to innovation to entrepreneurship. 
  • Introduction to business model canvas: how to frame a business opportunity as a design problem.
  • Introduction to the business model design sprint (end of course deliverable) how to apply knowledge from this course to creating a business model prototype.

Instructors

Asan Suwanarit​

Dean of Thammasat’s Faculty of Architecture and Planning, Founder of Design, Business, and Technology Management Program

Varis Niwatsakul

Studio Lead, Design Analyst PLASTARC (New York), Founder and Director of Research User-Friendly (Bangkok), Stanford University Graduate Design Program Alumni

Module 2

Saturday, 13th March 2021

13.00 - 16.00 (3 hrs)

Finding Your Value Proposition for Current & Future Customers วิเคราะห์โมเดลธุรกิจและการหาคุณค่าของสิ่งที่จะมอบให้ลูกค้าปัจจุบันและลูกค้าใหม่

Learners will discover: 

  • Business model canvas: how to systematically design new business models.
  • Understanding your current business model canvas: how to articulate your current business model.
  • Finding your customer value proposition: how to capture  new values for your current and future customers.
  • Customer development: how to use design research to understand customer needs, insights and develop your customer base.

Instructors

Surapit Promsit

Executive Director & Chairman of the Board, Thammasat Institute of Continuing Education & Human Resources

Varis Niwatsakul

Studio Lead, Design Analyst PLASTARC (New York), Founder and Director of Research User-Friendly (Bangkok), Stanford University Graduate Design Program Alumni

Module 3

Saturday, 20th March 2021

09.00 - 16.00 (6 hrs)

Finding the Right Market for Your Offerings ทำความเข้าใจตลาดที่เปลี่ยนไปและหาสุดยอดกลยุทธ์การตลาดสำหรับสินค้าหรือบริการที่เราจะนำเสนอ

Learners will discover: 

  • Business model hypotheses: how to manage and foster ideas from conception to ideation, prototyping to user testing and finding a product market fit using iterative design.
  • Sketching user experience: how to identify key pain points in a user journey in order to find new solutions to satisfy real customer needs.
  • Rapid prototyping for business designers: how to identify the riskiest assumptions in your solutions and turn them into a testable prototype in order to gain rapid insights from customers. 
  • User-testing and iterative design: how to engage users methodically and systematically probe them for actionable insights.

Instructor

Itt-01

Varis Niwatsakul

Studio Lead, Design Analyst PLASTARC (New York), Founder and Director of Research User-Friendly (Bangkok), Stanford University Graduate Design Program Alumni

Supavadee Tantiyanon

Chief of Government Affairs, Marketing Association of Thailand , Member of the Strategic Committee, Health and Wellness Sector, Thai Chamber of Commerce , Board of Directors, Malee Group Plc. , Founder, experience Matters Co.,Ltd.

Module 4

Sunday, 27th March 2021

09.00 - 16.00 (6 hrs)

Designing Your Digital Advantage สร้างความได้เปรียบในการแข่งขันทางธุรกิจด้วยกลยุทธ์ดิจิทัล

Learners will discover: 

  • Strategic Foresight : how to lead the change in a disruptive and dynamic environment with opportunity finder.

  • Emerging Behaviors Powered by Digital Transformation: How an understanding of digital technology can support and field emerging behaviors and unprecedented offerings.

  • Digital Business Model: how to leverage the current digital transformation to augment your existing or new businesses.

  • Principles of Digital Solution Design: how to design your digital solution with laser-focused on customer needs.

  • Design and Customer Metrics: how to measure what matters to your customers and your business.

  • Designing Your Digital Architecture (API-approach): how to unlock innovation and digital capability in your team and seamlessly integrate a digital layer in your offerings.

Instructors

Intt-02

Puttaporn Saengratanade

Co-founder at TechBerry, Director of board at Thammasat Design School

Varis Niwatsakul

Studio Lead, Design Analyst PLASTARC (New York), Founder and Director of Research User-Friendly (Bangkok), Stanford University Graduate Design Program Alumni

Module 5

Sunday, 3th April 2021

9.00 - 12.00 (3 hrs)

Finding the Platform in Your Business เสริมโมเดลธุรกิจด้วยดิจิทัลแพลตฟอร์ม

Learners will discover: 

  • Introduction to Multi Sided Platform (MSP) business model: how MSP companies create, capture and deliver their values.

  • Challenges and opportunities for an MPS business model. How MSP business address challenges and opportunities.

  • Business-to-MPS transformation: how to transform parts of your business, products or services to a MPS business model.

Instructor

Varis Niwatsakul​

Studio Lead, Design Analyst PLASTARC (New York), Founder and Director of Research User-Friendly (Bangkok), Stanford University Graduate Design Program Alumni

Module 6

Sunday, 3th April 2021

13.00 - 16.00 (3 hrs)

Business Model Design Sprint ขับเคลื่อนโมเดลธุรกิจที่ออกแบบสู่การปฏิบัติจริง

Learners will discover: 

  • Business Model Prototype: turn your business model into testable prototypes. 

  • Business Model Presentation: share your prototype(s) with your team for feedback.

  • Business Model Iteration: Iterate on your prototype based on the feedback received.

  • Business Model Roadmap: Create a roadmap for how you want to take this idea forward.

  • Close out and reflection: Reflect on key learnings and next steps.

Instructors

Asan Suwanarit​

Dean of Thammasat’s Faculty of Architecture and Planning, Founder of Design, Business, and Technology Management Program

Varis Niwatsakul

Studio Lead, Design Analyst PLASTARC (New York), Founder and Director of Research User-Friendly (Bangkok), Stanford University Graduate Design Program Alumni

Putting theory into practice

Application deadline March 10

Confirmed Participants (Batch 1)