Course to be postponed to later due to COVID-19

1 module

Behavioural Science for UX Designers

Offline: Batch 1

24 January 2021

Sunday (10:00 - 17:00)

Postponed

4-week online program​

Apply to 4-week online program

Workshop Overview

This 1-day (6 hours) intensive and hands-on training workshop will introduce the topic of Behavioural Science in UX and equip participants with the Make It Behaviour Design Toolkit, developed to design systematically design to change behaviour and create persuasive and memorable experiences

At the end of the workshop, participants will know:

– The foundations of behavioural, social and motivational science 

– How to use cognitive biases and other behavioural insights into user experiences 

– How to set a Behavioural Design Hypothesis 

– How to build a habit-forming product 

Putting theory into practice

Core Instructors

Massimo

Ingegno

TDC Director and Behavior Design & Gamification expert

Massimo is a university instructor at the Design, Business & Technology Management (DBTM) international program at Thammasat Design School (TDS) and Thammasat Business School (TBS).  

He is an expert in the new fields of behavioral science and gamification, and its application in the design field. Massimo was also Head of Asia-Pacific at the Octalysis Group – one of the world’s leading Gamification agencies.

In addition to help companies and organisations create engaging experiences, Massimo is a regular speaker at design, marketing and innovation conferences and seminars across Asia, including the Bangkok Design Week 2018 (Thailand Creative & Design Center), the Design Management Institute (DMI), StarFlow, the Change Festival (Times of India) for Marketers, and Corporate Innovation Summit 2019 (RISE). 

He was recently appointed as a Director of Thammasat Design Center (TDC) the new flagship program that aims to build a new world-class Design School for professionals in Thailand.

Preeti

Kotamarthi

Behavioural Science Lead at Grab

Preeti Kotamarthi is the Behavioural Science Lead at Grab, the leading ride-hailing and mobile payments app in South East Asia. She has set up the behavioural practice at the company, helping product and design teams understand customer behaviour and build better products. She completed her Masters in Behavioural Science from the London School of Economics and her MBA in Marketing from FMS Delhi. With more than 6 years of experience in the consumer products space, she has worked in a range of functions, from strategy and marketing to consulting for startups, including co-founding a startup in the rural space in India. Her main interest lies in popularising behavioural design and making it a part of the product conceptualisation process.

Boost your UX Skills with Behavioural Science

Fully Certified Program by
Thammasat University

Who should attend

PRODUCT MANAGERS

Who want to understand how to design products to make people happier, wealthier and healthier.

UX / UI DESIGNERS

Who want to learn how to apply behavioral insights to make their user experiences more user-friendly, attractive, persuasive, and even desirable.

Service DESIGNERS

Who want to learn how to apply behavioral insights to make their services more memorable.

Why You’ll Love Learning Here​

HANDS-ON

Interactive & intimate classes with direct feedback from instructors

REAL CASE STUDIES

Solve real-world problems that are directly applicable to your work

EXPERT INSTRUCTORS

Taught by real professionals in the field & university academics

NETWORKING OPPORTUNITY

Make life-long connections with like-minded professionals

CONVENIENT TIME & PLACE

All workshops are either on weekends evening or weekday in central Bangkok

Super Early Bird

20% off

7,500

6,000 THB


By December 12

Early Bird

15% off

7,500

6,375 THB

By December 26

Late Early Bird

10% off

7,500

6,750 THB


By January 9

Special Discount

Thammasat University

students

3,750 THB

a person

Social
Enterprises

colleagues

3,750 THB

a person

Boost your UX Skills with Behavioural Science

7,500 THB

Workshop Location

Abloom Exclusive Serviced Apartments

5, 36 Soi Phahonyothin 3, Samsen Nai, Phaya Thai, Bangkok 10400

10:00-17:00

Behavioural Design & Gamification Thailand