TDC – Service Design Thinking: Design Moments your Customers will remember

4 Sessions

Service Design Thinking:
Design Moments your Customers Will Remember

Batch 1

7 – 28 Mar 2020

4 Weeks (Saturday)

Status: Fully Book

Batch 2

Course Overview

In today’s global and competitive market, service design has become increasingly important for businesses to distinguish themselves and offer more than a simple transaction.

Service Design is the cross-disciplinary practice of improving a service in the areas of customer experience through touchpoints, communication, marketing, infrastructure, processes, etc.
Excellent services are designed based on human emotional needs and are created to provide seamless interactions that meets or exceeds expectations.

Amazon is the new standard of what customers expect when it comes to online shopping and convenience. Netflix changed an entire industry with streaming services. Even Apple is tapping into an entire service ecosystem that complements its original hardware business.

Great services create meaningful customer experiences generate memorable moments which ultimately leads to brand loyalty and business value.

At the end of the course, participants will know:

Learn and practice what being a multidisciplinary designer mean;
Build skill set from hands-on workshops;
Learn how to empathise users;
Learn how to create a customer journey maps and how to pick moments that matter for your business along that journey;
Learn how to brainstorm new ideas for your service using various techniques Implementation;
Learn how to bring service moments to life by rapid prototyping.

Core Instructors

Renato

Kern

Service Design International Expert

Renato is a full-time instructor at the Design, Business and Technology Management (DBTM) International program, at Thammasat Design School (TDS) where he coordinates Service Design Innovation, one of the core innovation studios.

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He graduated from Brunel University, London, where he further specialised in brand strategy and created Brand Heroes, an innovative framework which combines principles used by brands such as Nike and Apple to inspire their customers.

He has also worked at Rovio Entertainment, the makers of the Angry Birds, with cross-functions connecting consumer products licensing, marketing and digital products integrations.

With over 15 years of experience ranging from branding strategy and visual communications for SMEs, to user-centric research and concept development for service startups, he has had the privilege to work with companies and clients in Brazil, Finland, Germany and the UK. Given his breath of experience at the intersection of design and business, he is now part of TDC Leadership team, to help professionals learn the skills and tools to design brands and services to win the hearts and minds of their customers.

Panunya

Charoensawadpong

IDEO and MIT Certified Design Thinking Expert

Design Thinking expert who aims at improving Service in education, finance and consumer product sectors. Trained at Stanford d.school, with certification from MIT (Certified MIT Approach to Design Thinking) and IDEO (Certified IDEO Human-Centered Design).

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Panunya is also an alumnus of Designing your Life, Stanford Life Design Lab, a methodology that applies design thinking to personal development. She is the Head of Business Development, AI & Robotics Venture Technology Incubator, at PTTEP. She holds a MS in Energy Resource Engineering, Stanford University and BE in Chemical Engineering, Chulalongkorn University.

Guest Instructors

Adisorn

Supawatanakul

Partner & Director of Teak Research

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Adisorn brings 19 years of experience in human-centered design and innovation. Before founding Teak Research, he held a director position at Conifer Research, USA working globally in both developed and developing markets with clients from a range of industries on a variety of project types including design of new products and services, communication design and business strategy.

Adisorn received his masters degree in human-centered product design from IIT Institute of Design, USA as well as a Bachelors of Architecture from King Mongkut’s Institute of Technology Ladkrabang (KMITL). He was a speaker at Creativities Unfolded 2012 by Thailand Creative & Design Center (TCDC) and at Creative Bangkok Conference in 2016.

Sawyer

J. Lahr

Partner & General Manager of Teak Reseach

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He has also worked at Rovio Entertainment, the makers of the Angry Birds, with cross-functions connecting consumer products licensing, marketing and digital products integrations.

Kanatip

Janvipas

Senior Design Researcher & Service Designer

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Kanatip brings her knowledge of product and experience design from her work with toy design to design user-centered research tools and workshop materials and translate insights into design implications. She designs communication of research findings and tells compelling stories through videography and communication design.

Kanatip graduated from Industrial Design program, School of Architecture and Design (SoA+D), King Mongkut University Technology of Thonburi (KMUTT), Thailand. Kanatip was chosen to be one of the Thailand representatives at I-CREATE 2013 in Korea under the subject of “KLA – reading and writing practice media and tools for learning disabled children 6-9 years old”.

Become
a Certified Service Designer

Fully Certified Program by
Thammasat University

Who should attend

PROFESSIONALS WORKING IN SERVICE INDUSTRIES 

Who want to learn how to improve their business by understanding users needs and expectations.

PRODUCT MANAGERS

Who want to learn how to holistically incorporate their products with service offerings .

CREATIVE PROFESSIONALS

Who want to expand their skills and knowledge into a high demand growing industry

Course Details

Day: Every Saturdays [Batch 1]

Time: 9:30 – 16:30 for 4 weeks

Location: True Space Centerpoint of Siam Square @Siam BTS

When: 7 – 28 Mar 2020

Available Seats: 20 (each batch)

Tuition Fee: 30,000 THB

Why You’ll Love Learning Here

HANDS-ON

Interactive & intimate classes with direct feedback from instructors

REAL CASE STUDIES

Solve real-world problems that are directly applicable to your work

EXPERT INSTRUCTORS

Taught by real professionals in the field & university academics

NETWORKING OPPORTUNITY

Make life-long connections with like-minded professionals

CONVENIENT TIME & PLACE

All workshops are either on weekends evening or weekday in central Bangkok

Week 1

Batch 1: 7th Mar 2020 (Sat)

Module 1

Introduction to Service Design & Discover Stage

What Service Design is and why the most successful companies are investing in it
The tools and methods of service designers
How to build personas effectively
Some of the most effective empathy techniques and tools
How to breakdown customer journeys
How to synthesise, prioritise and turn insights into service opportunities