Course to be postponed to later due to COVID-19

1 module

Gamification for UX and Marketing Professionals

Offline: Batch 1

7 February 2021

Sunday (10:00-17:00)


4-week online program​

Apply to 4-week online program

Workshop Overview

This 1-day (6 hours) intensive and hands-on training workshop will introduce the topic of Gamification Design  in UX and equip participants with a practical approach to design engaging, fun and potentially addictive experiences for their users.

At the end of the workshop, participants will know:

The workshop will give you:

  • The foundations of game psychology and behavioural science to design engaging experiences;
  • How to move away from simple game techniques (such as Points, Badges and Leaderboards).
  • How to evaluate User Experiences from a motivation and behavioural science perspective 
  • How to identify gaps in the user journey

Putting theory into practice

Core Instructors



TDC Director and Behavior Design & Gamification expert

Massimo is a university instructor at the Design, Business & Technology Management (DBTM) international program at Thammasat Design School (TDS) and Thammasat Business School (TBS).  

He is an expert in the new fields of behavioral science and gamification, and its application in the design field. Massimo was also Head of Asia-Pacific at the Octalysis Group – one of the world’s leading Gamification agencies.

In addition to help companies and organisations create engaging experiences, Massimo is a regular speaker at design, marketing and innovation conferences and seminars across Asia, including the Bangkok Design Week 2018 (Thailand Creative & Design Center), the Design Management Institute (DMI), StarFlow, the Change Festival (Times of India) for Marketers, and Corporate Innovation Summit 2019 (RISE). 

He was recently appointed as a Director of Thammasat Design Center (TDC) the new flagship program that aims to build a new world-class Design School for professionals in Thailand.



Head of Digital Transformation and Customer Experience at Ngern Tid Lor, TU-Certified Gamification Designer

This unique class is really useful and practical.

I’ve known Massimo since 2018 from his class in Gamification. It was my first hands-on experience on behavioural design. We met again in 2020 when NocNoc was looking for a way to up-skill our team. This unique class is really useful and practical. Massimo is the behavioural design expert who could guide and ignite the learner spirits in each of us.

Chonlak Mahasuvirachai

Co-Founder and CEO at

Boost your UX Skills with Game Psychology

Fully Certified Program by
Thammasat University

Who should attend​

Tech Product Managers

who want to differentiate their products.

Marketing Managers

who want to change the way the value of their products and offerings is communicated.

UX/UI and Service Designers

who want to learn how to craft experiences that engage their audiences.

HR Managers

who want to learn how to engage their employees with gameful experiences.


who want to turn their passion for games into profitable career as a gamification consultant.

Why You’ll Love Learning Here​


Interactive & intimate classes with direct feedback from instructors


Solve real-world problems that are directly applicable to your work


Taught by real professionals in the field & university academics


Make life-long connections with like-minded professionals


All workshops are either on weekends evening or weekday in central Bangkok

What Our Students Shared

Super Early Bird

20% off


6,000 THB

By December 26

Early Bird

15% off


6,375 THB

By January 9

Late Early Bird

10% off


6,750 THB

By January 23

Special Discount

Thammasat University


3,750 THB

a person



3,750 THB

a person

Boost your UX Skills with Game Psychology

7,500 THB

Workshop Location

Abloom Exclusive Serviced Apartments

5, 36 Soi Phahonyothin 3, Samsen Nai, Phaya Thai, Bangkok 10400


Behavioural Design & Gamification Thailand