Course to be postponed to later due to COVID-19
Workshop Overview
This 1-day (6 hours) intensive and hands-on training workshop will introduce the topic of Behavioural Science in UX and equip participants with the Make It Behaviour Design Toolkit, developed to design systematically design to change behaviour and create persuasive and memorable experiences
At the end of the workshop, participants will know:
– The foundations of behavioural, social and motivational science
– How to use cognitive biases and other behavioural insights into user experiences
– How to set a Behavioural Design Hypothesis
– How to build a habit-forming product
Putting theory into practice
Core Instructors
Massimo is a university instructor at the Design, Business & Technology Management (DBTM) international program at Thammasat Design School (TDS) and Thammasat Business School (TBS).
He is an expert in the new fields of behavioral science and gamification, and its application in the design field. Massimo was also Head of Asia-Pacific at the Octalysis Group – one of the world’s leading Gamification agencies.
In addition to help companies and organisations create engaging experiences, Massimo is a regular speaker at design, marketing and innovation conferences and seminars across Asia, including the Bangkok Design Week 2018 (Thailand Creative & Design Center), the Design Management Institute (DMI), StarFlow, the Change Festival (Times of India) for Marketers, and Corporate Innovation Summit 2019 (RISE).
He was recently appointed as a Director of Thammasat Design Center (TDC) the new flagship program that aims to build a new world-class Design School for professionals in Thailand.
Preeti Kotamarthi is the Behavioural Science Lead at Grab, the leading ride-hailing and mobile payments app in South East Asia. She has set up the behavioural practice at the company, helping product and design teams understand customer behaviour and build better products. She completed her Masters in Behavioural Science from the London School of Economics and her MBA in Marketing from FMS Delhi. With more than 6 years of experience in the consumer products space, she has worked in a range of functions, from strategy and marketing to consulting for startups, including co-founding a startup in the rural space in India. Her main interest lies in popularising behavioural design and making it a part of the product conceptualisation process.
Boost your UX Skills with Behavioural Science
Fully Certified Program by
Thammasat University
Who should attend
PRODUCT MANAGERS
Who want to understand how to design products to make people happier, wealthier and healthier.
UX / UI DESIGNERS
Who want to learn how to apply behavioral insights to make their user experiences more user-friendly, attractive, persuasive, and even desirable.
Service DESIGNERS
Who want to learn how to apply behavioral insights to make their services more memorable.
Why You’ll Love Learning Here
HANDS-ON
Interactive & intimate classes with direct feedback from instructors
REAL CASE STUDIES
Solve real-world problems that are directly applicable to your work
EXPERT INSTRUCTORS
Taught by real professionals in the field & university academics
NETWORKING OPPORTUNITY
Make life-long connections with like-minded professionals
CONVENIENT TIME & PLACE
All workshops are either on weekends evening or weekday in central Bangkok
Special Discount
Boost your UX Skills with Behavioural Science
Workshop Location
Abloom Exclusive Serviced Apartments
5, 36 Soi Phahonyothin 3, Samsen Nai, Phaya Thai, Bangkok 10400
10:00-17:00