4 modules

Design for Behaviour Change:
From Nudging to Habits

Online: Batch 3

12 Sep – 3 Oct 2020

4 Weeks (Saturday)


15,000 THB

Online: Batch 4

Feb 2021

4 Weeks


Course Overview

In this exclusive course, you will learn the fundamentals of behavioral design and how you can begin to use it in creating user-centered interventions. Thought by a global expert in the field, you will be given the latest and most effective tools and insights from this exciting emerging field.   

This course offers an opportunity to, in a practical format, learn about how you can apply user psychology and behavioral economics. Among many insights, you will learn the scientific basis for human decision making, what motivates users to take action and what makes habits form. 

 

Habits make up a huge proportion of our daily lives and once formed, they become such second nature that breaking or changing them can be near impossible.I will share exclusive insights about the Habit Canvas, a tool to help you plan, implement, and track new habits, all on one page. I’m excited to share this with you all as it’s been a passion project of mine for a long time. Every component of the Habit Canvas is based on behavioural science research, and it’s now gone through several rounds of iterations and user testing.

 

This course provides a new lens to user experience and research by helping you learn how to use behavioral design for good and increase the value that you provide to your users/customers by better understanding them. 

 

Whatever good you want to accomplish in the world, in the end, you must understand how to change behavior. This is your chance to learn how and become an invaluable member of any team and to take your business to the next level. This is for anyone who wants to create products and services that change the world for the better.

At the end of the course,
participants will know:

  • The most important concepts and insights on decision making and motivation from psychology and behavioral science

  • Effective methods for understanding users, including creating Behavior Personas and completing a Behavior Journey Mapping
  • How to effectively increase the effectiveness of interventions (digital and non-digital) aimed at influencing peopleìs behaviour.

What our Learners Think

Instructor

Samuel

Salzer

Behavioral Strategist & Author

Samuel Salzer is a leading behavioral strategist and habit expert, having worked with organizations across Europe, Australia, and North America. Among other things, he’s one of the world’s first Chief Behavioral Officer (CBO) in tech, and he specializes in applying insights from behavioral science and behavioral economics to build user-centered and habit-forming products and services.

At the forefront of the emerging field of Behavioral Design, Samuel is a frequent keynote speaker, curates the popular newsletter Habit Weekly, and has co-authored “Nudging in practice – Helping organizations make it easy to do the right thing.” The book offers a comprehensive guide to organizations interested in understanding and systematically utilizing behavioral insights.

Nudging in practice

Become
a Certified Behavior Designer

Fully Certified Program by
Thammasat University

Who should attend

PRODUCT MANAGERS

Who want to understand how to design products to make people happier, wealthier and healthier.

FITNESS AND HEALTH PROFESSIONALS

Who want to understand how to incorporate insights from the psychology of habits in their work and services.

POLICY MAKERS

Who want to maximise the chances policies and interventions effectively persuade and influence citizens’ behaviour.

UX / UI and SERVICE DESIGNERS

Who want to learn how to integrate the latest behavioral insights into their products and services.

Why You’ll Love Learning Here

HANDS-ON

Interactive & intimate classes with direct feedback from instructors

REAL CASE STUDIES

Solve real-world problems that are directly applicable to your work

EXPERT INSTRUCTORS

Taught by real professionals in the field & university academics

NETWORKING OPPORTUNITY

Make life-long connections with like-minded professionals

CONVENIENT TIME & PLACE

All workshops are either on weekends evening or weekday in central Bangkok

Module 1

Saturday, 12th September 2020

Introduction to Behavioral Design

  • Get introduced to the Behavioral Design Process
  • Learn about human decision making
  • Get introduced to  
  • behavioral economics and the most common cognitive biases
  • Define objectives and key behaviors

Instructor

Samuel Salzer

Behavioral Strategist & Author

Module 2

Saturday, 19th September 2020

Behavioral Audit & User Research

  • Learn how to better understand your customers/users
  • Get introduced to creating Behavioral Personas
  • Learn Behavioral Journey Mapping

Instructor

Samuel Salzer

Behavioral Strategist & Author

Module 3

Saturday, 26th September 2020

Designing for Behavior Change

  • Learn about nudging and the most effective behavior change strategies
  • Practical lessons on how to build habit-forming products
  • Support with putting the tools to practice

Instructor

Samuel Salzer

Behavioral Strategist & Author

Module 4

Saturday, 3rd October 2020

Creating Scalable Solutions

  • Learn to set up experiments and test MVPs
  • Understand when your solution is ready to scale
  • What makes products and services truly habit-forming
  • Behavior change lessons during and post COVID-19

Instructor

Samuel Salzer

Behavioral Strategist & Author

Putting theory into practice

Ready to become
a Behavior Designer?

Course Alumni

Behavioural Design & Gamification Thailand