4 weeks

4 Sessions

Behavior Design and Nudging:
Designing Persuasive Experiences

Batch 2

16 Feb – 8 Mar 2020

Status: Fully Booked

Batch 1

15 Feb – 7 Mar 2020

Status: Fully Booked

Course Overview

Behavioral Design is the practice of creating behavior change by applying the latest insights from psychology, behavioral science, and behavioral economics combined with design thinking. Used by leading global companies like Google, Facebook, Microsoft, and Uber, it is becoming a requirement to succeed in creating scalable technology solutions.

In this exclusive course, you will learn the fundamentals of behavioral design and how you can begin to use it in creating habit-forming and user-centered products and services. Thought by a global expert in the field, you will be given the latest and most effective tools and insights from this exciting emerging field.

This course offers an opportunity to, in a practical format, learn about how you can apply user psychology, behavioral economics, and gamification in your business. Among many insights, you will learn the scientific basis for human decision making, what motivates users to take action and what makes habits to form.

This course provides a new lens to user experience and research by helping you learn how to use behavioral design for good and increase the value that you provide to your users/customers by better understanding them. Once this has been established, you will also be an introduction to a wide range of effective behavior change techniques to guide user behavior.

Whatever good you want to accomplish in the world, in the end, you must understand how to change behavior. This is your chance to learn how and become an invaluable member of any team and to take your business to the next level. This is for anyone who wants to create products and services that change the world for the better.

At the end of the course,
participants will know:

  • The most important concepts and insights on decision making and motivation from psychology and behavioral science

  • How to effectively increase activation, retention, and engagement through the most effective behavioral design techniques

  • Effective methods for understanding users, including creating Behavior Personas and completing a Behavior Journey Mapping




Behavioral Strategist & Author

Samuel Salzer is a leading behavioral strategist and habit expert, having worked with organizations across Europe, Australia, and North America. Among other things, he’s one of the world’s first Chief Behavioral Officer (CBO) in tech, and he specializes in applying insights from behavioral science and behavioral economics to build user-centered and habit-forming products and services.

At the forefront of the emerging field of Behavioral Design, Samuel is a frequent keynote speaker, curates the popular newsletter Habit Weekly, and has co-authored “Nudging in practice – Helping organizations make it easy to do the right thing.” The book offers a comprehensive guide to organizations interested in understanding and systematically utilizing behavioral insights.

Nudging in practice

a Certified Behavior Designer

Fully Certified Program by
Thammasat University

Who should attend


Who want to understand how behavior design can help differentiate their business.


Who want to find innovative ways to beat the current employee engagement crisis.


Who want to learn how to integrate the latest behavioral insights into their products and services.

Course Details

Day: Every Saturdays [Batch 1] and Sunday [Batch 2]

Time: 9:30 – 16:30 for 4 weeks

Location: True Space Centerpoint of Siam Square @Siam BTS

When: Feb 15th – Mar 8th 2020

Available Seats: 20 (each batch)

Tuition Fee: 30,000 THB

Why You’ll Love Learning Here


Interactive & intimate classes with direct feedback from instructors


Solve real-world problems that are directly applicable to your work


Taught by real professionals in the field & university academics


Make life-long connections with like-minded professionals


All workshops are either on weekends evening or weekday in central Bangkok

Week 1

Batch 1: Sat 15th Feb 2020

Batch 2: Sun 16th Feb 2020

Introduction to Behavioral Design

  • Get introduced to the Behavioral Design Process
  • Learn about human decision making
  • Get introduced to the most common cognitive biases
  • Define objectives and key behaviors

Week 2

Batch 1: Sat 22th Feb 2020

Batch 2: Sun 23th Feb 2020

Behavioral Audit & User Research

  • Learn how to better understand your customers/users
  • Get introduced to creating Behavioral Personas
  • Learn Behavioral Journey Mapping

Week 3

Batch 1: Sat 29th Feb 2020

Batch 2: Sun 1st Mar 2020

Designing for Behavior Change

  • Learn the most effective behavior change strategies
  • Practical lessons on how to build habit-forming products
  • Support with putting the tools to practice

Week 4

Batch 1: Sat 7th Mar 2020

Batch 2: Sun 8th Mar 2020

Creating Scalable Solutions

  • Learn to set up experiments and test MVPs
  • Understand when your solution is ready to scale
  • What makes products and services truly habit-forming

Putting theory into practice

Ready to become
a Behavior Designer?

30,000 THB

Until 7th February 2020

Are you applying as a company?



27,000 THB

a person



25,500 THB

a person



24,000 THB

a person

Confirmed Participants

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